Keywords
Every tracked keyword's rank, popularity and difficulty, with the 11-30 band picked out.
Every keyword you track in one table: its rank, what it did over the last seven days, its popularity and its difficulty. The 11-30 band is picked out, because finding that band is what this whole product is for.
The columns
- RANK - today's position. "200+" means outside the first two hundred, not zero.
- TREND - a small chart of recent measurements. Not drawn with fewer than two.
- CHANGE - how many places it moved against the comparison window you chose.
- POPULARITY - 5-100 search volume. A
~means an estimate. - DIFFICULTY - 0-100; low is the good end.
- SOURCE - how the phrase entered the pool: a title, a suggestion, a review, or by hand.
Filters
The opportunity filter brings back popularity 25 and above with difficulty 75 and below - searched, and reachable. The cusp filter shows only 11-30, and "dropped out" shows what ranked at the start of the window and does not now. Every filter is written into the address, so a view can be bookmarked or shared.