Cusp Actions
The keywords sitting 11-30, and where each one belongs in your metadata.
The phrases between 11 and 30, most searched first. Each row says where the phrase belongs and why - the title, the subtitle, or the hundred characters.
How to read a row
- A green badge is the strongest move: the phrase appears nowhere in the metadata and its popularity earns the subtitle.
- A grey badge is the lighter move: the phrase belongs in the keyword field, not taking up the title.
- "Already in the title" means placement is not the problem; what is left is relevance and conversion.
- The copy button hands you the phrase. Writing the subtitle for you needs App Store Connect access - that is the desktop app's job.