Review miningChange Outcomes
Change outcomes
Before and after for every metadata change: what rose, what fell.
The most treacherous thing about ASO is that every change can look like it worked. Rankings move every day anyway; when they move after you did something, the human mind reads it as cause and effect.
This screen exists to break that: the date of the change, its content, and the ranks on both sides of that date.
What changed, and when
Title and subtitle changes are recorded with their date. “What did we put there in February?” stops being a question of memory.
Two lists
Risers and fallers, side by side. The net is the difference, and sometimes it is negative.
Noise allowance
Movement in the first days is usually noise; the comparison windows are built around that.
The next decision
You only know what to revert if you can see the words you lost.
One variable per version
Change the title, the subtitle and the screenshots in the same version and whatever happens you will not know why. Because shipping is expensive, everybody wants to change everything at once; it is a saving that stops learning completely.
Because the screen records changes, keeping the discipline gets easier: what you tried last version is sitting right there.
The result always runs both ways
A metadata change lifts the words you added and drops the words you pushed out of the field. A report that only shows the gains will please you every time and teach you nothing.
What it does not do
We do not claim to measure what we cannot. This screen's limits:
- We cannot prove your edit caused the change; other things happen in the store at the same time. What we show is the measurement on both sides.
- The record accumulates from the day you start tracking.
Frequently asked
- When should I read the result?
- Compare the week before the change with the week after. On a single day, even a weekday-weekend difference can invert the result.
- Do I ship the version myself?
- If you want metadata written to App Store Connect, that runs through an agent on your own machine. The measurement side asks for no credentials at all.
The screens beside it
Connect your app and see the first sweep.
No setup, no credit card, not even an Apple account: rank, popularity and difficulty are read from the store's public data.
Start free