Review miningFeatures · 14
Measures, sifts, proposes -
then measures the result.
rankcusp's job has four steps and each has its own screen. Every page below is written the same way: what the screen does, what observation it rests on, and what it does not do.
That last line matters most: we do not describe anything we cannot measure as if we measured it.
Measurement
The sweep that runs every day, and the numbers that come out of it.
- KeywordsRank trackingEvery keyword's real position, in 175 storefronts, measured every day.
- PanelApp healthVisibility, rating distribution and growth velocity - the panel's first screen.
- Panel → CategoryCategory rankingThe second discovery channel, independent of search: your place in the charts.
- Account → NotificationsWeekly report and alertsWhat the week brought and took, in your inbox instead of behind a login.
Finding keywords
The pool is built from three channels; which one worked is measured.
- Apps → DiscoveryThe keyword poolCandidates from three channels, deduplicated twice, and nothing enters the pool unmeasured.
- Review InsightsReview miningThe words in rival reviews - the language that appears in no listing and gets typed into search.
- KeywordsThe cusp bandThe keywords you rank 11-30 for - the cheapest gain in ASO.
- Cusp ActionsCusp actionsThe threshold band, turned into a work list sorted by popularity.
Metadata
Putting the word in the right field, and winning back the wasted characters.
- Metadata AuditMetadata auditWaste, repetition and empty local fields across the 100-character keyword field.
- Metadata Audit → DraftMetadata strategyWhich word goes in which field: the draft is prepared, checked, and shipped on your approval.
- Country PriorityCountry priorityWhich storefront to invest in first - an order built from measured inputs.
Competition and outcome
What the rival is doing, and what your own change returned.
All of it hangs on one sentence
The highest return comes not from finding new keywords but from the words you already rank 11-30 for. Apple has already associated you with them; what is missing is relevance, and relevance is often a single metadata edit away.
The rest of the product is the infrastructure that sentence needs: measuring daily to see the band, building the pool from three channels to fill it, auditing the metadata to make the move, and measuring the result.