Review miningMetadata Audit → Draft
Metadata strategy
Which word goes in which field: the draft is prepared, checked, and shipped on your approval.
Metadata is version-scoped: changing it means shipping a new version. That is the slowest feedback loop in ASO and it imposes two disciplines - choose the right word, and change one variable at a time.
The draft screen shows what the new text will index, and what it loses, before you ship it.
The weighting order
The title is the most heavily indexed field, the subtitle second. Moving a cusp keyword up is the strongest single move.
See what you lose
Where do you rank for the word you removed from the field? Is it expendable? The decision is made with the rank in front of you.
Brand risk
A phrase resembling somebody else's brand is flagged. Apple rejects it and your version is delayed.
Shipping is yours
If you want the draft pushed to App Store Connect, that runs on your own machine and your key never leaves it.
Splitting 30 characters
The characters left after the brand name are the most valuable inventory in the App Store. If your brand searches are smaller in volume than your category searches, putting a category word next to the brand almost always wins.
The subtitle is the best place to add a keyword without disturbing the title; leaving it empty, or filling it with a slogan that indexes nothing, throws away 30 characters.
Local text is written separately
Every storefront carries its own title, subtitle and keyword field. The draft knows which field is empty in which market and expects that market's search language rather than a translation.
What it does not do
We do not claim to measure what we cannot. This screen's limits:
- We do not write the copy for you; we suggest placement and measure the result.
- Pushing to App Store Connect is one of the three jobs that needs credentials, and by default it runs on your machine.
Frequently asked
- Do I have to give you my key?
- No. No part of the measurement asks for credentials. Only writing metadata, replying to reviews and reading real install counts do - and those run on your own machine with `npx rankcusp-agent`.
- When will I see the effect of a change?
- The index does not update immediately; movement in the first 24 hours is usually noise. The window to look at is the week before and the week after.
Connect your app and see the first sweep.
No setup, no credit card, not even an Apple account: rank, popularity and difficulty are read from the store's public data.
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