Opportunity score
The composite score that decides whether a storefront deserves priority.
Demand and rival weakness and missing localization, divided by competitive intensity. In practice not every input can be measured in every country.
rankcusp builds the score only from measured inputs and states underneath each one what data it rests on. Where there is not enough measurement it shows “not measured” rather than a low score - a zero that looks safe sends you to invest in the wrong country.